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The media and the struggle for the gender equality after the Nairobi UN women's conference

Rosemary Okello-Orlale writes in an attempt to examine the role the media played in furthering gender equality, peace and development as was spelt out by the Nairobi International Women's Conference in 1985. The conference unveiled opportunities for new forms of engaging the media with the struggle against poverty and women's rights.

For the past two decades, information has played a fundamental role in the social and economic development in Africa. Musimbi Kanyoro, General Secretary of the World Young Women's Christian Association, while acknowledging the role of the media warns that unless information is used for the constructive social change, it becomes a flaunted display information and the documentation only as good as the paper it is written on.

Okello-Orlale quotes development thinker Walt Rostow who explains that societies progress through specific stages of development on their way to modernity in the age of high mass media consumption. Media development scholars, who have been advocating for development journalism as a tool to help develop Africa, are generally in agreement that information can empower women and enable them to forge links for gender equality. Rostow adds that the Nairobi Forward Looking Strategies (NFLS) and the Beijing Platform for Action (BPFA), too, recognise media as one of the fundamental tools for achieving women'stools for achieving women's rights and gender equality through economic and political empowerment.

According to Okello-Orlale the two documents recognise the diversity of information in Africa as well as the medium the media chooses to use are critical variables in women accessing information and addressing their rights. It has also been noted that traditionally, the mass media, which has the potential of changing people's perception, has either sidelined women's issues or stereotyped them through content and images making it impossible to change perspective, especially with regards to violation of women's rights.

Okello-Orlale outlined that the Nairobi conference in particular considered the issues affecting women in Africa and developed a framework on how these issues were to be addressed, including issues regarding poverty, education, social injustice and the general lack of access to basic necessities like healthcare. In realising the importance of the media in achieving the NFLS goals, female African journalists forged solidarity with women delegates in 1985 to discuss the role of the media in achieving peace, equality and development which are the concerns at the NFLS.

Activists recognised that the perpetuation of stereotyped images in the mass media, in particular the glorification of traditional male and female roles, hindered women's advancement by providing justification of an unequal status quo. This implied that there is a need for a policy framework that would guide media work, especially with regards to setting regulatory standards for content creation, says Okello-Orlale.

Okello-Orllale refers to writer Muthini Wanyeki in her book, The Impact of New Information and Communication Technologies on the Media Professions and Media Wit Respect To Gender, who noted that a key concern remains the lack of a policy framework on content creation and representation of women in the media. She further states that the media has been weak in incorporating gender rather than confining it to ‘women's sections" and ‘women's shows, with African women still under-represented in production and management roles

Gender critics recognised that the media had the power to change perceptions and attitudes and might be a useful instrument for advancing the status of women and familiarising equality between men and women. As new means of communications have increased, the media have become some of the most powerful and influential agents in modern society, and their role is to promote a fair and accurate representation of women in an unquestionable manner.

In explaining gender inequality as a development concern, Okello-Orllale says that there is a feeling that the mass media are essential to developmental issues because of their ability to reach, inform, educate and motivate populations. She also adds that since 2002, there has been a better understanding of how to make communication effective for national development goals. The challenge today is to find truly effective models that combine new technologies with the local channels for communication in overcoming obstacles to development.

Okello-Orlalle writes that up until today, women's full and equal participation in the media and women's access to and use of new media has remained limited. She says that if global information and communication systems have turned the world into a "global village", then the majority of people around the world are not equal members and participants of this global village, neither as consumers or producers.

Women's empowerment is particularly vital for determining a country's demographic trends- trends that affect its economic success and environmental sustainability. This means that development effectiveness can be enhanced by ensuring that attention to the goal of gender equality is central to the issues of policy, research, dialogue, legislation, budgeting and planning.

Research indicates that less that 11 percent of women in Africa hold management positions that mean women have little or no control over creation and distribution of public information. The proliferation of technologies has revolutionised the way information is passed on and received. The low cost of modern technological equipment has been beneficial to African consumers. Okello-Orlalle adds that the World Summit on the Information Society (WSIS) and Action Plan of 2005 contains reference to the special needs of women in relation to capacity building, participation of women in formulating Information and Communication Technologies (ICTs) policies, applications, cultural diversity, identity and media. ‘While access is necessary for women, it is not sufficient to close the gender digital divide,' noted a report published by United Nations agencies and various partners, including Canada's International Development Research Centre. There is no doubt that ICTs are important in ‘enabling women to overcome isolation and move towards increased opportunities', but there was little statistical data to back up that qualitative evidence, further states the report.

Okello-Orlalle points out that the 2005 Global Media Monitoring Project (GMMP) report paints a gloomy picture on gender representation in the media. The report indicates that women are minimally underrepresented in the news, with only 21 percent of news subjects being female. In the report, women's points of view are rarely heard as part of the themes that dominate the news agenda. This also reflects in the number of professional women in the media- only 37 percent on news items are reported by women journalists as stated in Margaret Gallagher's book, Beijing's legacy for gender and media published in 2000. This indicates that 21 years after Nairobi, despite the fact that women acknowledged through NFLA and BPFA that the media were critical for women's empowerment and achieving gender equality, the use of the media by women has not improved. The media continues to be dominated by men and male values. The Gender and Media handbook based on research done in 2001 by Africa's Gender and Media Initiatives, indicates that although women make up the majority of media consumers, little attention is paid to what they would be interested in knowing. In the area of media ethics and codes of conduct, we need to ask ourselves the important question of why women continue to be portrayed as sex objects, and why are their voices and opinions ignored? Many African media houses do not feel accountable to women, as they are driven by bottom lines (Bello, 2003). However, there are a few African women's organisations in the areas of gender and media, such as Gender Links, Tanzania Media Women Association, Inter Press Service, Agenda, FEMNET, and AWC. These organisations have been involved in training journalists and produced training manuals that have since influenced changed how the media should treat women's issues in male dominated areas such as reporting parliament, business, globalisation, environment, courts and HIV/AIDS, among others.

Okello-Orlalle concludes by stating that as the media increasingly becomes part of the daily lives of people in Africa, much remains to be done in areas such as access and use of the media by women, portrayal of women in the media, representation of women in decision-making positions in media houses as well as for the development of structures and frameworks for gender mainstreaming based on laws.

Abezokusakaza emkhankasweni wokuqinisekisa ukulingana ngokobulili

URosemary Okello-Orlale embhalweni wakhe ukhuluma ngeqhaza labesokusakaza ekukhuthazeni baqinisekise ukulingana ngokobulili.  Ukhuluma abheke ezinye zezinto ezahlaluka kwingqungquthela yemazwe omhlaba Nairobi International Women's Conference yango 1985. Lengqungquthela yabalula ukuthi kunendima enkulu angabanjwa ngabezokusakaza nasekuqedeni ububha kwabesimame.

Ekhuluma kulengqungquthela uMusimbi Kanyoro,ongunobhalajikelele wabe  World Young Women's Christian Association, wabalula ukuthi kubalulekile ukuthi kusatshaliswe ulwazi emphakathini ngendlela ezoqinisekisa nentuthuko yabesimame.  Akushoyo kwenanelwa nangu Okello-Orlale okhuluma acaphune uWalt Rostow othi uma ekhuluma ngemiphakathi abalule ukuthi inezigatshana ezehlukene.  Uthi ukusatshalaliswa kolwazi entsheni yabesimame isakhula  kungayisiza ekutheni abesimame bakwazi ukuzicabangela ngendlela enokubathuthukisa. Uthi intuthuko yabesimame izozuzwa ngokuthi bahlonyiswa ngolwazi olubavulela abathuba nangakwezomnotho.

Amaziko ezokusakaza kukhulunwa kubhekwe amandla anawo ekuguquleni ukucabanga kwabantu.  Lokhu kuthiwa angakwenza nasekuguquleni ukucabanga okubukela phansi abesimame.  U-Okello-Orlale ubala nezinye zezinto ezibalwa yilengqungquthela yase Nairobi ekutheni kungabhekwana kanjani nengcindezelo nokuhlukunyezwa okubhekiswa kwabesimame.

Kwezinye zezinto ezabalwa yizithunywa eziyihambele udaba lokuqea izinkolelo ze ezicindezela abesimae, ezikhuthaza zibhebhethekise ukuhlukunyezwa kwabo kanjalo nalezo ezi babeka njengabantu ekumele benze imisebenzi ethile kuphela.  Esephetha ukhala ngokuthi amaziko ezokusakaza kuncane kakhulu akwenzayo ukukhuthaza ukulinganiswa ngokobulili.  

Ukujonga emva naphambili: abeendaba nomzabalazo wokulingana ngokwesini emva kwenkomfa yababhinqileyo eNairobi

URosemary Okello-Orlalle ubhala ezama ukuqwalasela indima edlalwa ngabeendaba ekuqhubeni ukulingana ngokwesini, uxolo nenkqublea phambili njengoko kwakuchazwe yinkomfa yamanina yehlabathi jikelele eNairobi ngonyaka ka1985. Le nkomfa yaveza amathuba eendlela ezintsha zokubandakanya abeendaba kumzabalazo wokuphelisa intlupheko, nokulwela amalungelo ababhinqileyo.

Kule minyaka ingama20 idlulileyo, ulwazi ludlale indima ebaluleke kakhulu kwimpucuko yezentlalo neyoqoqosho eAfrica. UMusimbi Kanyoro, usosiba jikelele wombutho wababhinqileyo abaselula abangamaKrestu kwilizwe jikelele,  ngethuba evuyisana nendima edlalwa ngabeendaba, ulumkisa ngelithi, de ulwazi lusetyenziselwe iinguqu ezakhayo ekuhlaleni, luba yimibhalo nje engathethi nto. 

UOkello-Orlalle ucaphula kuWalt Rostow ochaza ukuba, uluntu luphumelela ngezigaba ezicacileyo zenkqubela kula maxesha okusetyenziswa kwezendaba. Abafundi abaququzelela impucuko kwezokuqokelela iindaba njengesixhobo sokuphucula iAfrika, bavumelana nokuba ulwazi lungaxhobisa ababhinqileyo ukubancedisa ekulweleni ukulingana ngokwesini. URostow wengeza ngelithi, iindlela zokuya phambili zaseNairobi kwaneqonga lentshukumo laseBeijing, zibona abeendaba bebalulekile ekulweleni amalungelo ababhinqileyo nokulingana ngokwesini ngokuxhotyiswa ngezopolitiko nezoqoqosho. 

NgokuOkello-Orlalle la maxwebhu mabini aqwalasela ukwahlukana kolwazi eAfrika, kwaneendlela abeendaba abakhetha ukuzisebenzisa,  yaye zibalulekile ekufikeleleni kulwazi kwababhinqileyo nasekujongeni amalungelo abo. Kufunyaniswe nokuba ngokwesithethe, abeendaba banakho ukuguqula iindlela abantu ababona ngayo izinto, bathe bazibekela ecaleni iingxaki zababhinqileyo ngenxa yomongo nemifanekiso abayisebenzisayo, nokwenze ukuba kube nzima ukuguqula imeko ekunyashweni kwamalungelo abo.

UOkello-Orlalle uchaza ukuba, le nkomfa yaseNairobi ithe yaqwalasela iimeko ezichaphazela ababhinqileyo eAfrika yaseka indlela apho ezi meko zingasonjululwa ngayo, kubandakanya intlupheko, imfundo, ezentlalo nokungafikeleli kwiimfuno ezifana nezempilo. Ukubona ukubaluleka kwabeendaba ekuphumezeni ezi njongo, abaqokeleli beendaba ababhinqileyo baseAfrika benze umfela-ndawonye namalungu enkomfa yangonyaka ka1985, ukshukuxa indima yabeendaba ukuphumeza uxolo, ukulingana nenkqubela-phambili. 

Abaququzeleli baqwalasela indlela abeendaba abasebenzisa ngayo imifanekiso, ingakumbi ukunika igunya kwiindima ezithile ezibekelwe ukudlalwa ngamadoda nangababhinqileyo ngokwahlukeneyo, kuyenza isilele indima yokuphucula ababhinqileyo. Le meko ibonisa ukuba kukho imfuneko yomthetho ongakhokela abeendaba ingakumbi, xa kufikelela kumongo weenkqubo, utshilo UOkello-Orlalle. 

UOkello-Orllale ubhekisa kwincwadi kaMuthini Wanyeki ethi, Indima yolwazi olutsha kwanobuchwepheshe bonxibelelwano kumsebenzi wezendaba nembeko yabeendaba kukulingana ngokwesini, neqwalasela ukusilela komthetho ojongene nokuqokelelwa komongo nokumelwa kwababhinqileyo kwezendaba. Wengeza ngelithi, ababhinqileyo abakabonakali kakhuhle kwizikhundla zokuvelisa nokulawula.

Abajongene nezokulingana ngokwesini baqwalasele ukuba, abeendaba banamandla okuguqula indlela abantu ababona ngayo izinto, yaye bangaba sisixhobo sokuphucula imeko yababhinqileyo nokuqhelisa ukulingana phakathi kwamadoda nababhinqileyo.

UOkello-Orlalle uthi, ukususela ngonyaka ka2002 kubekho ukuqonda okubhetele kokwenza unxibelelwano lulungele iinjongo zophuhliso.

UOkello-Orlalle ubhala athi, kude kube namhlanje ukuthabatha inxaxheba kwababhinqileyo ngokufanelekileyo nokusebenzisa iindlela zonxibelelwano kusasilela. Uphuhliso lwababhinqileyo lubalulekile kwimpumelelo yoqoqosho nozinzo lokusingqongileyo elizweni. Le nto ithetha ukuba, inkqubela phambili ingaqinisekiswa ngokugxininisa kwezokulingana ngokwesini kwezophando, uqulunqo lomthetho, ulwabiwo-mali nocwangciso.

Uphando luveza ukuba, kungaphantsi kweepesenti ezili11 zababhinqileyo eAfrika abakwizikhundla zokongamela, le nto ithetha ukuba ababhinqileyo abanalawulo lutheni ekuhanjisweni kolwazi. Akukho mathandabuzo ekubeni ubuchwepeshe bonxibelelwano nolwazi lubalukile ekuncedeni ababhinqileyo ukuba, babheke phambili ekufumaneni amathuba abebekade bewavinjwa, kodwa zimbalwa iinkcukacha manani ezixhasa oku.

UOkello-Orlalle uthi, inkqubo yezizwe ejongene nabeendaba ka2005 (Global Media Monitoring Project -GMMP) iveza umfanekiso ongemhle kwaphela wokumelwa ngokwesini kwezendaba. Le ngxelo ibonisa ukuba ababhinqileyo abamelwanga ngendlela kwiindaba, kuzipesenti nje ezingama21 zezihloko zendaba ezingababhinqileyo. Nangona kunjalo akhona amaqumrhu ambalwa ababhinqileyo eAfrika, kwicandelo lezesini neendaba afana ne Gender Links, Tanzania Media Women Association, Inter Press Service, Agenda, FEMNET kwaneAWC. La maqumrhu sekulithuba eqeqesha abaqokeleli bendaba, evelisa nemiqulu yoqeqesho, nethe yaguqula indlela ekufuneka abeendaba bayiphathe ngayo imiba yababhinqileyo kwiinkalo eziphethwe ngamadoda ezifana neepalamente, ezoqoqosho, ezokusingqongileyo, uGawulayo, kwanezinye.

UOkello-Orlalle uphetha ngokuchaza ukuba, njengoko ezeendaba ziba yinxalenye yobomi bemihla ngemihla kuluntu lwaseAfrika, kuninzi ekusafuneka kwenziwe kwiinkalo ezifana nokufikelela kwanokusetyenziswa kwezendaba ngababhinqileyo, indlela abavezwa ngayo ababhinqileyo kwezendaba, ukubakho kwabo ekuthatyathweni kwezigqibo kwimizi yezendaba nasekuphuhlisweni kweendlela zokubandakanya ubuni kwimithetho.

Ho sheba moo o tswang le pele: Tsa diphatlalatso le mathata a ho lekana ka bong ka mora mmoka wa basadi Nairobi

Rosemary Okello-Orlale ha a ngola o leka ho hlahloba karolo ya diphatlalatso (media) ho tlisa  ho lekana ka bong, kgotso esita le kaho ya setjhaba jwalo ka ha ho beuwe mmokeng wa basadi wa matjhaba Nairobi ka 1985 (Nairobi International Women's Conference in 1985). Mmoka ona o ile wa bula menyetla e metjha ya kgokahanyo le diphatlatso tse ka fihlelwang ka ho lwantsha le tlala le ho nyolla ditokelo tsa basadi.

Mengwaheng e mmedi e fetileng tsamaiso ya tsebo e bapetse karolo e kgolo kahong ya setjhaba le moruong wa Afrika. Musimbi Kanyoro, General Secretary ya sehlopha se bistwang ‘Young Women's Christian Association', le ha a bona karolo eo diphatlalatso di e bapetseng o re hlokomedisa hore ha fela tsebo e sa sebediswe ka tsela e ahang setjhaba, e ba le diphoso mme ditokomane tse tsamaisang tsebo ena di ba ntle pampiring fela.

Okello-Orlale o qolla matswe a Walt Rostow, eo e leng mohlahlobi ya tebileng wa kaho ya hlalosang hore ditjhaba di tswela pele ka ho feta maemong a itseng a ikgethileng a kaho tseleng ya ho ya ho tswelopele nakong ena ya phatlalatso tse ngata.  Baithuti ba tsa ntlafatso, ba neng ba lwanela boqolotsi ba ditaba bo ahang ho thusa Afrika e tswelepele, ba dumellana hore tsebo e ka ntlafatsa basadi e ba thuse ho aha kamano e tla tlisa ho lekana ka bong.  Rostow o tlatsa ka hore tokomane e tswileneng mmokeng wa Nairobi e bitswang ‘Nairobi Forward Looking Strategies (NFLS)' le ya mmoka wa basadi o neng o le Beijing e bitswang ‘Beijing Platform for Action (BPFA)', e bona diphatlalatso e le sebetsa sa bohlokwa ho thusa basadi ho fihlella ditokelo tsa bona le ho lekana ka bong mme ba ka thola tsena ka ho ntlafatswa moruong le dipolotiking.

Ho ya ka Okello-Orlale ditokomane tsena tse pedi di bona phaphang e teng ya tsebo Afrika, ho mekgwa  eo diphatlalatso di e sebedisang. O re dintlha tsena di bohlokwa ho thusa basadi ho fumana tsebo le ho fihlella ditokelo tsa bona.  Hape o supa hore ka tlwaelo diphatlalatso, tseo e bang di na le monyetla wa ho fetola maikutlo a batho, di qheletse ditaba tse amanang basadi thoko, kapo di ngola ka ho itshetleha lehlakoreng le leng ka mokgwa mme ditshwantso tse sebediswang di etsa ho be thata ho fetola maikutlo ana, haholo tabeng ya kgatikello ya ditokelo tsa basadi.

Okello-Orlale o hlalositse hore mmoka wa Nairobi o ne o shebane le ditaba tse amang basadi ba Afrika mme wa rala dipehelo tsa hore ditaba tsena di hlahlojwe jwang, ho kenyeletsa ditaba tsa tlala, thuto, ho hloka toka setjhabeng le ho se fumane ditshebeletso tsa bophelo.  Baqolotsi ba ditaba ba basadi ba Afrika ha ba bona bohlokwa boo diphatlalatso di nang le bona ho fihlella dipehelo ya NFLS, ba ile ba entse ho be le  tshebedisano mmoho le basadi ba neng ba le mmokeng ona wa 1985 ho buisana ka bohlokwa ba diphatlalatso ho tliseng kgotso, ho lekana le tswelopele.

Ba bone hore ho dumellwa ha phatlalatso tse nang le ditshwantsho tse lehlakore le leng, haholo ho nyollwa bohlokwa ba monna ho feta mosadi ka tlwaelo, ho thibela basadi ho tswela pele tlasa mabaka a sireletsang maemo ana.  Sena se bolela hore polisi e tataisang mosebetsi wa diphatlalatso, haholo tabeng tsa melao eo di lokelang ho e latela ha di ngola di lokela ho shebisiswa hape, ho bolela Okello-Orlale.

Okello-Orllale o qolla buka e ngotsweng ke Muthini Wanyeki, ‘The Impact of New Information and Communication Technologies on the Media Professions and Media Wit Respect To Gender', ya ngongorehisang ke hore ha ho dipehelo dipolising ka mofuta wa ditaba tse pahatlalatswang ka basadi.  O tlatsa ka hore diphatlalatso ha di ya teba tabeng ya ho ngola ka bong empa di ngola ka bona fela ‘karolong tse buang ka basadi' le ‘ditshwantshong tsa bona'.  Diphatlalatsong tsena basadi ba Afrika ba ntse ba le palo e tlase haholo maemong a bohlahisi le boetapele.

Ba hlahobisisang tsa bong ba tshwaile hore diphatlalatso di na le matla a ho fetola maikutlo le boitshwaro ka hoo di ka ba sebetsa sa bohlokwa ho nyolla maemo a basadi le ho re ruta ka ho lekana pakeng tsa banna le basadi.  Jwalo ka ha mekgwa e metjha ya dikamahanyo e ntse e ata, diphatlalatso di se di le sebetsa se bohale sa ho susumetsa setjhaba sa kajeno, mme karolo ya tsona ke ho eketsa boemedi bo nang le nnete moo palo ya basadi e leng hodimo ka tsela e se nang leeme.

Ha a hlalosa ho ngongorehisa ha ho se lekane ka bong lehalokoreng la tswelopele, Okello-Orllale o re ho teng ba reng diphatlalatso di bohlokwa ditabeng tsa tswelopele hobane di na le matla a ho fihlella, ho ruta, ho tsebisa le ho kgothatsa ditjhaba.  O tlatsa ka hore haesale ho tloha ka 2002, ho na le kutlwisiso e betere ya ho aha dikgokahanyo tse ntle tsa ho ntshetsa merero ya ntshetsopele ya mmuso.  Phephetso e teng ke ho kopanaya ditekginiki  tse ntjha le metjha ya dikgokahanyo hore e hlole mathata a sitisang tswelopele.

Okello-Orlalle o re fihlela kajeno ke karolo e nyane fela e lekanang le ya banna e tletseng eo basadi ba e nkang diphatlalatsong, hape menyetla ya bona ya ho thola tsebo menyane. O re tsamaiso ya tsebo lefatsheng ka bophara, le metjha ya dikgokahanyo, e entse lefatshe le be lenyane (global village), empa batho ba bangata lefatsheng ka botlalo ha ba lekane hape ha nke sebaka se lekanang tabeng tsa bareki kapo bahlahisi.

Ntlafatso ya basadi e bohlokwa  ho tlisa phetoho bathing ba fapaneng ba naha hore ba be le tshusumetso kgolong ya moruo le polokong ya tlhaho.  Sena se bolela hore kaho e sebetsang hantle e ka tiiswa ka ho netefatsa hore ho bewe leihlo le ntjhotjho morerong wa ho tlisa ho lekana ka bong.  Ho lekana hona ho lokela ho bewa ka pele meralong ya dipolisi, dipatlisiso, dipuisano, molao, tlhophisong ya ditjhelete le ditherong.

Dipatlisiso di supa hore dipesente tse ka tlase ho 11 tsa basadi Afrika di ditulong tsa boetapele. Ho bolelang hore basadi ba ka karolo e nyane kapo ha ba yo kahong le kgasong ya tsebo setjhabeng.  Mekgwa e metjha ya ho tsamaisa tsebo e na le tshusumetso kgasong le tseleng eo e tla amohelwa ya yona.  Tefo e tlase ya disebediswa tsa tekginiki tse ntjha, e na le moputso o motle bareking ba Afrika.  Okelle-Orllale o tlatsa ka hore ‘World Summit on the Information Society (WSIS)' le ‘Action Plan of 2005' di bua ka ditlhoko tse ikgethileng tsa basadi mabapi le ho ba ntlafatsa, ho nka karollo kahong ya dipolisi tsa kgaso ya tsebo le ditekginiki tsa kgokahanyo [Information and Communication Technologies (ICTs)], esita le mokgwa oo di sebediswang ya ona, ho fapana ha merabe, ho itseba le diphatlalatsong.  ‘Le ha ho ba le tsebo ho le bohlokwa basading, ha ho ya lekanela ho kwala sekgeo se teng ho tsa bong tabeng tsa tekginiki e ntjha,' ho rialo rapoto e phatlaldistweng ke ditho tsa mokga wa matjhaba (United Nations) le balekane ba yona ba fapaneng, ho kenyeletsa tulo ya Canada ya kaho (Canada's International Development Research Centre). Ha ho potang hore di ICT di bohlokwa ‘ho thusa basadi ho bula menyako eo ba e kwalletsweng ba ipulele menyetla e mengata'. Empa repoto ena e re ha ho dipalopalo tse lekaneng ho tlatsa bopaki bona.

Okello-Orlalle o re ka 2005 repoto ya ‘Global Media Monitoring Project (GMMP)' e hlahisitse setshwantsho se leretho ka boemedi ba bong diphatlalatsong.  Repoto ena e re basadi ba na le boemedi bo tlase phatlalatsong ya ditaba, ka dipesente tse 21, moo dihloho tsa teng e leng basadi.  Repotong ena maikutlo a basadi hangata ha a hlahiswe e le karolo ya mokotaba kgasong ya ditaba.  Sena se hlaha hape palong ya basadi ba sebetsang diphatlalatsong moo ho nang le pesente tse 37 fela tsa ditaba tse qolotswang ke basadi, jwalo ka ha ho ngotswe bukeng ya Margaret Gallaghe ‘Beijing's legacy for gender and media' e hlahisitsweng ka 2000. Sena se bolela hore dilemong tse 21 tse fetileng kamora Nairobi, le ha basadi ba bone bohlokwa ba diphatlalatso ntlafatsong ya bona, le ho fihlella ho lekana ka bong tse beilweng NFLA le BPFA, ho kenngwa ha basadi diphatlalatso ha so fetohe.  Diphatlalatso di ntse di tswelapele ho ba tlasa tsamaiso ya banna.  Bukana e bitswang ‘Gender and Media handbook' e buang ka dipatlisiso tsa 2001 tse entsweng ke ‘Africa's Gender and Media Initiatives', e re le ha basadi ba etsa karolo e kgolo ya bareki, ditaba tseo ba lakatsang ho di tseba di fuwa nako e nyane kgasong.  Melaong e behetsweng tsamaisa ya dikgaso e tsosa potso tse reng, ‘hobaneg basadi ba ntse ba hlahiswa e le disebediswa tsa thobalano, le hobaneng mantswe a bona le maikutlo a bona a sa natswe?' Ditulo tse ngata tsa kgaso Afrika ha di bone bohlokwa ba ho nka boikarabelo ka basadi, hobane ba di latela dihelo le melao e ikgethileng (Bello, 2003). Le ha ho le jwalo, ho na le mekgatlo e mmalwa ya basadi Afrika jwaloka ‘Gender Links, Tanzania Media Women Association, Inter Press Service, Agenda, FEMNET, le AWC e hasang ditaba tse amanang basadi. Mekgatlo ena e nkile karolo thupellong ya baqolotsi ba ditaba mme ya phatlalatsa dibuka/dingolwa tse bileng le tshusumetso diphetohong tse teng dikgasong, tsa di ruta tsela eo di lokelang ho hasa ditaba tsa basadi ka yona kgasong tse tlasa taolo e hodimo ya banna jwaloka palamenteng, dikgwebong, lefatsheng ka bophara, ho tsa tlhaho, makgotleng a molao le ka HIV/AIDS, ho qolla tse mmalwa.

Okello-Orlalle o phethela ka hore jwalo diphatlalatso e se e le karolo ya bophelo ba rona ba ka mehla Afrika, empa ho na le mosebetsi o moholo o lokelang ho phethwa tulong tse tshwanang le kgaso ya tsebo, tshebediso ya phatlalatso ke basadi, ha mmoho le ho bea motjheng mokgwa oo basadi ba hlahiswang ka teng diphatlalatsong, esita le boemedi ba basadi ditulong tsa ho nka diqeto le ho rala/ho thea melao.